Six Months with Creo

I don’t know about you, but time seems to be simultaneously flying and slowing down during this pandemic. 2020 feels like a blur and I’m not convinced it even really happened; can anyone confirm?

Anyway, on that note, it’s hard to believe our latest recruit Gary has been working with us for six months now.

Gary is a web developer and hails from the far-flung village of Tarbert, a cool 109 miles from our Stewarton office. He’s a prime example of how successful remote working can be – and how well Creo has managed to adapt and thrive throughout this pandemic.

Despite the physical distance, Gary has settled in nicely and is proving a great addition to the team. In his first six months, he has successfully signed off some fantastic projects.

Web Development Projects

First on his agenda after joining was the creation of a new website for Community Connections Group.

CCG was established in 2018 and provides accommodation for children and young people between the ages of 8 and 18. At their Lewis House accommodation, they offer a comfortable, homely environment for children and young people to receive care and support. Their goal is to help every child and young person fulfil their potential.

They required a new website to help get their story across and Creo delivered.

Most recently, Gary signed off a beautiful website for Instant Impact Group. Using the brand guidelines and imagery set out by the client, Gary built a website to help take Instant Impact Group’s online presence to the next level.

With testimonials, video and animation, the new website superbly displays the scope of Instant Impact’s commercial grounds maintenance and landscaping services and will help them to bring in new business for years to come.

High-End Client, High-End Website Design

The 21 Kitchens website was another one Gary was excited to get his teeth sunk into. As sellers of luxury kitchen installations with cutting-edge innovations and sophisticated finishes, 21 Kitchens needed a website to match the premium standard of their products.

Gary built a sleek website from the ground up. The new site displays the beautiful and varied array of kitchen installations available. Using high-quality imagery and sleek on-screen transitions, you can really get a feel for the standard of the kitchens.

A sophisticated booking service completes the website, allowing customers to easily arrange calls with 21 Kitchens’ expert installers.

More to come

As you’d expect here at Creo, we’re constantly taking on new projects. So Gary is already getting stuck into some tasty new web development projects.

We’re all looking forward to restrictions being eased and finally being allowed to meet in person.

Until then, our video calls on Teams will have to do!

Check out our past work and client testimonials by clicking here

Call us to discuss websites, marketing, video, copywriting, social media, animations and much much more.

01560 428 031 or 0141 488 1533

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Brand Storytelling Workshop – The Pickle Pack

The Pickle Pack Brand Development Packaging

What do you get when you cross an ex-Royal Marine, some pickles and our Brand Storytelling Workshop? You get one of the most fun and interesting brand story development projects we’ve worked on!

The client, an ex-Royal Marine who takes on ultramarathons for fun, came to us to discuss his new business adventure. He wants to take his idea – The Pickle Pack – and make it a staple pub and bar snack across the UK.

His own love of pickles developed while travelling across the United States, where eating pickles as a casual snack is much more common. He decided he wanted to bring that idea home and introduce it to the UK market.

However, as with most new companies, he had no idea about marketing or branding.

And that’s where Creo enter the fray.

Using our expertise in design, branding and tone of voice, we set about creating a ‘brand bible’, logo, brand guidelines and food packaging concept designs for the Pickle Pack. All of these jigsaw pieces come together to create your company’s brand story.

A brand bible for your brand story

At the end of our bespoke Brand Storytelling Workshop, we presented the Pickle Pack with a document. This ‘brand bible’ – as we are affectionately calling it – can be called upon whenever they put out marketing materials, social media campaigns or targeted email campaigns.

It answers three of the most important questions in branding:

Who are you?

What do you do?

Why does it matter?

 

These may seem like simple questions, but there’s a lot more to them than meets the eye.

For the Pickle Pack, we answered them and a whole lot more.

Using this information, our tone of voice specialists drilled down on the language that the company should use. The correct language allows a brand to express its personality to its core audience and create a rapport.

We determined the Brand Mission, Brand Vision, Brand Values and detailed some of the company’s key demographics.

All of this information is now available to the Pickle Pack in one document that they can refer back to whenever necessary.

Brand Story Development The Pickle Pack

Brand Guidelines and Packaging Concepts

Our designers created eye-catching concepts which the client was delighted with. These concepts took everything we discussed during our workshop into account, from target audience to brand personality.

The logo was created with the brand personality at the forefront of our thoughts, as we wanted to showcase the Pickle Pack as fun, friendly and accessible.

Throughout the packaging you can find small nods to the company’s bubbly and entertaining personality.

We wanted the Pickle Pack to grab the attention of people standing in the pub or scanning supermarket shelves. The packaging has been designed to stand out from the crowd, while also intriguing and entertaining hungry pickle-lovers.

This was a tremendously fun project to work on and we hope we’ll be seeing a lot more of the Pickle Pack in the years to come.

Are you in a pickle with your own brand story? Unsure how to present your brand to the world?

Our Brand Storytelling Workshop might be the perfect thing for you and your business.

Drop us an email on [email protected] if you’re interested in taking part in our Brand Storytelling Workshop.

Or you can call us on:

01560 428 031 or 0141 488 1533

Check out our past work and client testimonials by clicking here

Follow us on Social Media

Follow us on Instagram

Like our Facebook page

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Website launch – The PT Hub

As you all know, web designers and body builders are cut from the same cloth…

That’s not strictly true, but that doesn’t mean we didn’t get excited when the PT Hub approached us looking for a new website.

Based in Stewarton, the PT Hub is a private gym aimed at small groups and individuals looking to become the best version of themselves.

They offer results-driven personal training plans and in-depth nutritional info.

As a new company, they needed a strong website complete with multiple contact forms and downloadable exercise and nutrition guides.

Creo designed the website from scratch and built an attractive and functional user interface, offering everything the PT Hub’s clients need.

Working on this project was a real pleasure. We love working with people out making a real difference in people’s lives.

In this case, the PT Hub are benefitting our local community’s physical and mental health. Not to mention educating people on incredibly important topics such as nutrition.

The past year has been tough on everyone so getting people back exercising and socialising as soon as possible is vital for everyone’s mental and physical well-being.

By joining the PT Hub, members will be part of a friendly and supportive community where everyone is focused on becoming their best self. Surrounding yourself with people like this is a great way to go after your own goals too.

For Stewarton, it’s another boost to our local community to have companies and groups like this. Every healthy and happy person has a knock on effect, helping to spread the positivity around the town.

We very much enjoyed this project and wish the PT Hub lots of success.

Drop us an email on [email protected] to discuss new websites, marketing, branding, video or anything at all.

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Campervans and Staycations – Creo’s Brand Storytelling Workshop

When COVID turned the world upside down and cancelled our international travel plans, we all began to seek our holidays closer to home.   

Staycation – a vacation, but at home.  

Of all the new words, phrases, jargon, lingo and terminology we’ve learned during the pandemic, staycation is perhaps our favourite.  

It’s no surprise then that we were thrilled to be approached by Snug Scotland. Having recently started the campervan rental company, they needed a website, as well as guidance on their brand identity and marketing strategy.  

Before getting to work on the web design, Snug wanted to take part in our Brand Storytelling Workshop 

The workshop is designed to pick apart everything about a brand and identify the following:  

  • Research on your competitors  

  • Define your Mission and Vision (Find out your Why and How)

  • Establish your brands Tone of Voice 

  • Explore and Develop your Brand Archetypes

Brand Personality and Tone of Voice

By drilling down on these points, we are able to create guidelines for the company going forward. These guidelines establish the personality of your brand and provide in-depth detail about purpose and demographics.   

With Karen and David from Snug Scotland, asking these questions was a lot of fun. Over the course of a few engaging and productive sessions, we got to know them and the type of business they want Snug Scotland to be.  

Extensive competitor and industry research helped us to get a feel for everything going on in their world. Once all of our research was collated and we had established everything we needed to know, we created a document that can be used going forward for the business.  

Brand Marketing Guidelines

This is the document Snug will refer back to whenever they do any marketing. It’s the information they will consider for every social media post. It’s the ‘how’ and the ‘why’ of their business. 

Customers engage with brands for a reason. They need to feel a connection to a brand in order to use their services and spend their money on them.  

Our Brand Storytelling Workshop explores this and helps businesses to understand what it means to have a brand personality. 

With Snug Scotland, that journey was a lot of fun. Just as we’re sure their lucky clients will have in their incredible campers. 

Drop us an email on [email protected] if you’re interested in taking part in our Brand Storytelling Workshop.

Or you can call us on:

01560 428 031 or 0141 488 1533

 

St Philips Testimonial

Over the last three years, Creo Design and St Philips School have been working together on a re-brand for the organisation.

From the get-go we could feel the passion the team at St Philips had for their work and making a positive change in people’s lives.

We were instantly enamoured by this passion and were eager to create something recognisable and memorable for St Philips.

The re-brand included new signage, printed materials and an upgrade of the school environment.

Every so often you meet a truly passionate organisation actively trying to make a change in people’s lives.

Helping your b2c business get online

In these unprecedented times businesses that rely on working with the public are suffering the most. We can help you move your business online and give you advice on what to do to help engage with your customers while they are at home.

Video Conferencing is nothing new however is becoming a trend over the past few weeks worldwide to help businesses function and keep in touch with their customers in a more practical setting.

Offer subscription services on to your website and create online classes and webinars. We work with many businesses who run daily classes with members of the public and rely on 1 to 1 workshops. Create a platform for your customers to access your classes and keep them engaged with your business.

For more information on how we can help or if you are looking for some advice on how to move your business online, get in touch today.

Call Creo Design on 01560 428031 or email [email protected]

IG Contracts Sky Dive

Elaine McDonald, Business Development Manager at IG Contracts will this time tomorrow be jumping out a plane… Yes Elaine will be sky diving to raise money for Beatson Cancer Charity.

Having worked with Elaine over the past few months on her rebrand and new website coming soon, we’d like to show our support for this great cause. You can donate too by following the link below.

Donate Now

Enoch Lodge Launch

Enoch Lodge is a four bedroom, four bathroom cottage which was once one of the 3 original Gatehouses to Culzean Castle and as such is a Category B Listed Building of historical interest.

The brand / new logo design has now been signed off. Ryan Mitchell our Senior Web Developer has now launched the new website, which features a booking system and showcase a video of the luxury cottage created by one of our in-house media team Steven Martin.

Colin Crawford at The Print Room, has produced a high end business card using a Senses Black 500gsm stock, foiled both sides, trimmed and gilt edged in gold.

Great project. Executed by a great team.

To find out more about Enoch Lodge visit enochlodge.com

Lairds AV

Lairds approached Creo to redevelop their brand. George worked closely with Mark and Joanna to create a new look that better represented the company. Ryan took the new brand and designed a website that allowed Lairds to showcase some of their latest work.

For more information about Lairds visit lairdsav.com