Grant’s Foods: A Fresh Look for a Scottish Icon

Working with Grant’s Foods was one of those projects that had it all, brand, design, strategy, and a day of cooking in a professional kitchen. Not bad, eh?

Grant’s has been a household name in Scotland for generations, known for their delicious tinned haggis and traditional recipes. But like any great brand, they knew it was time to evolve. That’s where we came in.

We kicked things off with a Brand Workshop to unpack what the brand meant, to them, to their customers, and to future generations. From there, we set to work building a bold new identity that still stayed true to their roots. One that felt proud and Scottish.

A big part of this transformation was their packaging. Our designers created a refreshed look for their iconic cans and tins, something that would pop off the supermarket shelves while nodding to their heritage. Seeing them in shops now is a real buzz for our team.

We also created a beautiful sales brochure aimed at supermarket buyers, designed to be engaging, premium, and a cut above the usual corporate fare. It’s stylish, it’s smart, and it’s helping drive serious results.

And yes, we did get to try the products. Our long-time friends at Braehead Foods kindly hosted us in their test kitchen, where we cooked, styled and photographed a full range of Grant’s dishes. Safe to say, no one left hungry.

This was a project full of pride, passion, and purpose. A proper rebrand for a proper Scottish company.

Thinking about your own rebrand? Let’s chat! [email protected].