Six Months with Creo

I don’t know about you, but time seems to be simultaneously flying and slowing down during this pandemic. 2020 feels like a blur and I’m not convinced it even really happened; can anyone confirm?

Anyway, on that note, it’s hard to believe our latest recruit Gary has been working with us for six months now.

Gary is a web developer and hails from the far-flung village of Tarbert, a cool 109 miles from our Stewarton office. He’s a prime example of how successful remote working can be – and how well Creo has managed to adapt and thrive throughout this pandemic.

Despite the physical distance, Gary has settled in nicely and is proving a great addition to the team. In his first six months, he has successfully signed off some fantastic projects.

Web Development Projects

First on his agenda after joining was the creation of a new website for Community Connections Group.

CCG was established in 2018 and provides accommodation for children and young people between the ages of 8 and 18. At their Lewis House accommodation, they offer a comfortable, homely environment for children and young people to receive care and support. Their goal is to help every child and young person fulfil their potential.

They required a new website to help get their story across and Creo delivered.

Most recently, Gary signed off a beautiful website for Instant Impact Group. Using the brand guidelines and imagery set out by the client, Gary built a website to help take Instant Impact Group’s online presence to the next level.

With testimonials, video and animation, the new website superbly displays the scope of Instant Impact’s commercial grounds maintenance and landscaping services and will help them to bring in new business for years to come.

High-End Client, High-End Website Design

The 21 Kitchens website was another one Gary was excited to get his teeth sunk into. As sellers of luxury kitchen installations with cutting-edge innovations and sophisticated finishes, 21 Kitchens needed a website to match the premium standard of their products.

Gary built a sleek website from the ground up. The new site displays the beautiful and varied array of kitchen installations available. Using high-quality imagery and sleek on-screen transitions, you can really get a feel for the standard of the kitchens.

A sophisticated booking service completes the website, allowing customers to easily arrange calls with 21 Kitchens’ expert installers.

More to come

As you’d expect here at Creo, we’re constantly taking on new projects. So Gary is already getting stuck into some tasty new web development projects.

We’re all looking forward to restrictions being eased and finally being allowed to meet in person.

Until then, our video calls on Teams will have to do!

Check out our past work and client testimonials by clicking here

Call us to discuss websites, marketing, video, copywriting, social media, animations and much much more.

01560 428 031 or 0141 488 1533

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Brand Storytelling Workshop – The Pickle Pack

The Pickle Pack Brand Development Packaging

What do you get when you cross an ex-Royal Marine, some pickles and our Brand Storytelling Workshop? You get one of the most fun and interesting brand story development projects we’ve worked on!

The client, an ex-Royal Marine who takes on ultramarathons for fun, came to us to discuss his new business adventure. He wants to take his idea – The Pickle Pack – and make it a staple pub and bar snack across the UK.

His own love of pickles developed while travelling across the United States, where eating pickles as a casual snack is much more common. He decided he wanted to bring that idea home and introduce it to the UK market.

However, as with most new companies, he had no idea about marketing or branding.

And that’s where Creo enter the fray.

Using our expertise in design, branding and tone of voice, we set about creating a ‘brand bible’, logo, brand guidelines and food packaging concept designs for the Pickle Pack. All of these jigsaw pieces come together to create your company’s brand story.

A brand bible for your brand story

At the end of our bespoke Brand Storytelling Workshop, we presented the Pickle Pack with a document. This ‘brand bible’ – as we are affectionately calling it – can be called upon whenever they put out marketing materials, social media campaigns or targeted email campaigns.

It answers three of the most important questions in branding:

Who are you?

What do you do?

Why does it matter?

 

These may seem like simple questions, but there’s a lot more to them than meets the eye.

For the Pickle Pack, we answered them and a whole lot more.

Using this information, our tone of voice specialists drilled down on the language that the company should use. The correct language allows a brand to express its personality to its core audience and create a rapport.

We determined the Brand Mission, Brand Vision, Brand Values and detailed some of the company’s key demographics.

All of this information is now available to the Pickle Pack in one document that they can refer back to whenever necessary.

Brand Story Development The Pickle Pack

Brand Guidelines and Packaging Concepts

Our designers created eye-catching concepts which the client was delighted with. These concepts took everything we discussed during our workshop into account, from target audience to brand personality.

The logo was created with the brand personality at the forefront of our thoughts, as we wanted to showcase the Pickle Pack as fun, friendly and accessible.

Throughout the packaging you can find small nods to the company’s bubbly and entertaining personality.

We wanted the Pickle Pack to grab the attention of people standing in the pub or scanning supermarket shelves. The packaging has been designed to stand out from the crowd, while also intriguing and entertaining hungry pickle-lovers.

This was a tremendously fun project to work on and we hope we’ll be seeing a lot more of the Pickle Pack in the years to come.

Are you in a pickle with your own brand story? Unsure how to present your brand to the world?

Our Brand Storytelling Workshop might be the perfect thing for you and your business.

Drop us an email on [email protected] if you’re interested in taking part in our Brand Storytelling Workshop.

Or you can call us on:

01560 428 031 or 0141 488 1533

Check out our past work and client testimonials by clicking here

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Website launch – The PT Hub

As you all know, web designers and body builders are cut from the same cloth…

That’s not strictly true, but that doesn’t mean we didn’t get excited when the PT Hub approached us looking for a new website.

Based in Stewarton, the PT Hub is a private gym aimed at small groups and individuals looking to become the best version of themselves.

They offer results-driven personal training plans and in-depth nutritional info.

As a new company, they needed a strong website complete with multiple contact forms and downloadable exercise and nutrition guides.

Creo designed the website from scratch and built an attractive and functional user interface, offering everything the PT Hub’s clients need.

Working on this project was a real pleasure. We love working with people out making a real difference in people’s lives.

In this case, the PT Hub are benefitting our local community’s physical and mental health. Not to mention educating people on incredibly important topics such as nutrition.

The past year has been tough on everyone so getting people back exercising and socialising as soon as possible is vital for everyone’s mental and physical well-being.

By joining the PT Hub, members will be part of a friendly and supportive community where everyone is focused on becoming their best self. Surrounding yourself with people like this is a great way to go after your own goals too.

For Stewarton, it’s another boost to our local community to have companies and groups like this. Every healthy and happy person has a knock on effect, helping to spread the positivity around the town.

We very much enjoyed this project and wish the PT Hub lots of success.

Drop us an email on [email protected] to discuss new websites, marketing, branding, video or anything at all.

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Campervans and Staycations – Creo’s Brand Storytelling Workshop

When COVID turned the world upside down and cancelled our international travel plans, we all began to seek our holidays closer to home.   

Staycation – a vacation, but at home.  

Of all the new words, phrases, jargon, lingo and terminology we’ve learned during the pandemic, staycation is perhaps our favourite.  

It’s no surprise then that we were thrilled to be approached by Snug Scotland. Having recently started the campervan rental company, they needed a website, as well as guidance on their brand identity and marketing strategy.  

Before getting to work on the web design, Snug wanted to take part in our Brand Storytelling Workshop 

The workshop is designed to pick apart everything about a brand and identify the following:  

  • Research on your competitors  

  • Define your Mission and Vision (Find out your Why and How)

  • Establish your brands Tone of Voice 

  • Explore and Develop your Brand Archetypes

Brand Personality and Tone of Voice

By drilling down on these points, we are able to create guidelines for the company going forward. These guidelines establish the personality of your brand and provide in-depth detail about purpose and demographics.   

With Karen and David from Snug Scotland, asking these questions was a lot of fun. Over the course of a few engaging and productive sessions, we got to know them and the type of business they want Snug Scotland to be.  

Extensive competitor and industry research helped us to get a feel for everything going on in their world. Once all of our research was collated and we had established everything we needed to know, we created a document that can be used going forward for the business.  

Brand Marketing Guidelines

This is the document Snug will refer back to whenever they do any marketing. It’s the information they will consider for every social media post. It’s the ‘how’ and the ‘why’ of their business. 

Customers engage with brands for a reason. They need to feel a connection to a brand in order to use their services and spend their money on them.  

Our Brand Storytelling Workshop explores this and helps businesses to understand what it means to have a brand personality. 

With Snug Scotland, that journey was a lot of fun. Just as we’re sure their lucky clients will have in their incredible campers. 

Drop us an email on [email protected] if you’re interested in taking part in our Brand Storytelling Workshop.

Or you can call us on:

01560 428 031 or 0141 488 1533

 

New Website for EMC Projects

Starting a new website from scratch can be a tricky thing for a company to do. A lot has to be taken into consideration and you have to ask yourself some serious questions:

  • What is my company?
  • What does the business stand for?
  • What do our target demographic want to see when they land on my page?

These were the questions plaguing EMC Projects when they approached us looking for the development of a fresh new website.

Building online presence

With no prior online presence, this was an opportunity to lay the foundations for the coming years and cement themselves as leading players in their industry.

EMC Projects specialise in electrical, mechanical and communications services. They are located in the Central Belt of Scotland and work on projects of all sizes, from small-scale office refurbishments to large scale commercial jobs.

They came to Creo seeking a new website with a modern brochure style look that could successfully inform and promote their business. The brief included having a large focus on highlighting the breadth of their mechanical, electrical and communications services.

Web development

As always, we were delighted to be approached by such an ambitious and forward-thinking company. Working with such people is always a joy. When both parties have concise goals and a passion to work to reach those targets, great things can happen.

We designed and built the site from scratch, providing all of the copywriting, brand guidelines, colour schemes, logo and fonts.

The turnaround time for this project was just a few weeks from start to finish and we hope to continue to work with EMC Projects in future in other areas such as marketing and video production.

View EMC’s new website by clicking here.

To find out more about web design or any of our other services, drop us message at [email protected] and we can do the rest.

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Adding Live Chat to Your Website in 2021

Last week on the blog we discussed what trends we expect to see for e-commerce in 2021. With input from industry experts, we mentioned that one of the main things online retailers would be focusing on was the customer relationship. Today, we look at what this means, and how adding a Live Chat feature to your website could help.

For anyone selling online in 2021, pay attention. This affects you!

What do we mean by customer relationship?

This is where the big difference between online retail and high street retail comes to the fore.

When a customer goes to a high street store, they feel something. They interact, chat, smile and most importantly: they experience.

By comparison, online shopping is different. You browse, find the cheapest deal on the most trustworthy looking website, checkout and sit by the front window waiting for it to arrive.

There’s no interaction, no feeling, no relationship.

Is this a problem?

Before the pandemic, no, it wasn’t much of an issue. People who preferred the personal and social aspect of shopping could head to the high street, while those who preferred the convenience could shop online.

But just like everything else, COVID has turned this dynamic on its head.

Now everyone is being encouraged (or forced) to shop online, by the continuing lockdowns and tier systems.

This means there is a large section of online shoppers who aren’t used to the process, might not be overly keen on it, and feel like they are missing out on something.

This is where online retailers will be focusing their efforts on bridging these gaps and making online shopping an all-inclusive experience.

How can retailers achieve this?

For online retailers this is the important question. They will be forced to continuously adapt their practices, make improvements to their website and enhance their delivery processes.

This giant jig-saw puzzle is what retailers need to solve to give their customers the best possible online shopping experience.

You need to be available to answer product queries and solve delivery issues quickly and efficiently. When there’s a payment issue, a lost password or a stock enquiry, you need to be on-hand.

Build a customer relationship with Live Chat

In our experience, one of the most successful ways to handle this is through a live chat function on your website.

By having the Live Chat system online, a customer browsing will instantly feel more at ease. Knowing someone is there to chat makes a big difference.

Once a chat is initiated, the experience becomes a personal one. Talking to a real human being, rather than staring at a blank website.

Live Chat helps to build trust and brings in more leads

If that customer has a positive experience on your website, they are more likely to return than go to your competitors.

In turn, that customer will then begin to leave reviews, share your posts and recommend your brand to friends.

Creo has helped many businesses to set up and manage their Live Chat feature.

To improve your website today, get in touch and we can discuss adding the Live Chat function to your website.

Get in touch to enquire about adding Live Chat to your website.

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Helping your b2c business get online

In these unprecedented times businesses that rely on working with the public are suffering the most. We can help you move your business online and give you advice on what to do to help engage with your customers while they are at home.

Video Conferencing is nothing new however is becoming a trend over the past few weeks worldwide to help businesses function and keep in touch with their customers in a more practical setting.

Offer subscription services on to your website and create online classes and webinars. We work with many businesses who run daily classes with members of the public and rely on 1 to 1 workshops. Create a platform for your customers to access your classes and keep them engaged with your business.

For more information on how we can help or if you are looking for some advice on how to move your business online, get in touch today.

Call Creo Design on 01560 428031 or email [email protected]

IG Contracts Sky Dive

Elaine McDonald, Business Development Manager at IG Contracts will this time tomorrow be jumping out a plane… Yes Elaine will be sky diving to raise money for Beatson Cancer Charity.

Having worked with Elaine over the past few months on her rebrand and new website coming soon, we’d like to show our support for this great cause. You can donate too by following the link below.

Donate Now

Lairds AV

Lairds approached Creo to redevelop their brand. George worked closely with Mark and Joanna to create a new look that better represented the company. Ryan took the new brand and designed a website that allowed Lairds to showcase some of their latest work.

For more information about Lairds visit lairdsav.com

Worksmart Fire Door Inspection

We recently created the brand and marketing materials for Worksmart Fire Door Inspection.

“Fire doors are an essential line of defense in a fire and can mean the difference between life and death. When a fire occurs they prevent the spread of fire and smoke, protect escape routes and provide precious minutes for people trying to escape – BUT ONLY IF THEY ARE WORKING PROPERLY.”

For more information on their services visit worksmartfiredoorinspection.co.uk