We hired a new UX Designer!

Here at Creo, we’re always looking to add great talent to our team. This goes for our web developers, marketers, designers and more. Recently though, we’ve taken a step that we hope will help us give clients an even better web design experience – we’ve hired a UX Designer!

Can we meet her?

Of course you can!

Her name is Tara and she comes from Sligo, Ireland.

After recently graduating from Letterkenny IT with a BA (Hons) in Graphic and Digital Design, she’s taken the brave and inspiring decision to leave her home country to join us here at Creo.

And we are delighted to have her on board!

She’s the first UX Designer we’ve had on our team, and we believe her addition will allow us to deliver a much more efficient service for our clients.

But what does a UX Designer actually do?

I had the pleasure of sitting down with Tara to discuss her role at Creo.

“So, umm… what exactly does a UX Designer do?” I asked her.

She responded by telling me that she designs layouts, designs and features that display the client’s services in a way that is appealing to their target audience.

For each project, Tara will meet with the client to discuss website content, analyse the current site, research their competitors and produce a wireframe of the new website design in Adobe XD.

A key part of the role is to design how the website works in terms of navigation, functionality and usability.

This makes everyone else’s job on the team much easier and makes Creo’s overall process more efficient.

Being able to improve our web design process is crucial for us to be able to offer an overall better and faster service to our clients.

Building a new website is complicated. Being able to simplify it will make the world of difference.

And what about Creo’s new recruit away from the laptop?

Well, you’ll find her hiking with her dog, Apollo.

Is your website working for you? Could it be better?

Contact us today and our web development team will arrange a call  to discuss further.

Follow us on social media

Instagram

Facebook 

Linkedin

 

 

Your Business and your Brand | How Important is Branding?

Creo Branding Quote

What is a brand and why is it so important?

This is the question every business asks themselves.

We all know a great brand when we see one.

The best brands speak to us. They make us feel something.

Why does Adidas or Bentley make you feel differently from Reebok or Hyundai?

How does one brand differentiate itself from another?

 

Take a look at your competitors and consider which ones are doing better and which ones are doing worse.

Now consider that they are most likely selling the same products as you.

How can one company be doing it better than another?

That’s the beautiful thing about a brand… it’s not about what you say it is… it’s about what they say it is.

The customer will decide where to shop and develop their own internal idea about a brand.

Your brand defines the way you will be perceived by potential customers. It allows you to create a meaningful bond with people and helps to define who you are.

When I walk into a shop to make a purchase, which of the thousands of different brands should I choose from?

Brand Story Development The Pickle Pack
Does your brand help you stand out?

Which branding speaks to me more? Which one fills me with confidence?

These are subconscious questions we constantly ask ourselves when choosing to spend our money on goods or services.

Branding is an ultra-powerful tool that when used correctly will make you stand apart from your competition.

By presenting a clear and consistent brand personality to your audience, you will increase your chances of achieving your goals as a business.

Nailing down your company’s brand allows you to develop strategies in other areas of your business.

Brand is the foundation from which design, marketing, tone of voice and even company culture grows.

That means it’s pretty important you get your branding spot on!

branding around office
Office Branding Project

In today’s world, it’s more important to speak to a consumer’s feelings than their actual needs.

Does anyone really need a £500 belt or a £10,000 watch? Probably not… but it makes them feel like they’re part of something and helps to define who they are.

When you sell something, you’re selling a lifestyle as much as you are a product.

But how do you go about finding your own brand style?

What defines you as a company?

Brand Story Workshop

Through our Brand Workshop, we sit down with clients across multiple sessions and really get into the nitty gritty of their brand.

We help clients to define who they are, what they stand for, why they’re doing what they’re doing and much more.

From here, we take these guidelines and develop them further into tone of voice and design work.

For anyone struggling with branding this is an excellent way to create a solid strategy to help move your business forward.

Contact us today and our branding experts will arrange a call with you to discuss further.

Follow us on social media

Instagram

Facebook 

Linkedin

New Website Launch – Making a House a ‘Hame’

BonnieHame_Avatar_D

We’re not going to lie, the Creo office could certainly be doing with some help from an interior designer. Nothing major, we’re all clean and make sure to tidy up after ourselves, but just a few touches here and there to add a bit of je ne sais quoi.

You know what we mean, something unique and tasteful. A few pieces to add a bit more life to a space. The people at Bonnie Hame definitely know what we mean. We’ve recently launched their new website, where they offer unique furniture items and an interior décor subscription box.

The founders are passionate about home trends and furnishings. Bonnie Hame wants to help you make your house feel like a home, or to use the Scottish term: hame.

They place a lot of value in sustainability and their connection to both their Indian and Scottish heritage.

As for our role in their new venture, we developed the website from scratch. We also advised them on the best practices with regards to uploading products and writing copy for the descriptions.

E-Commerce Website Design

With the design and build of this e-commerce platform, we wanted to make it as simple and clean as possible. The main reason people are visiting this site is to view the beautiful products on offer, and nothing should take away from that.

When you land on the site, you are greeted by a vibrant, eye-catching slider banner image.

e commerce website

Instantly, your eyes will be drawn to the ‘Shop Now’ button. Placing this call-to-action front and centre is designed to take people to the shop right away. Minimising the required time for someone to get to the shop is important.

We often see websites where a user needs to scroll all the way to the bottom to find the shop. Creo creates intuitive and user-friendly websites with a clear strategy for user flow.

Subscription Boxes

During the website brief, Bonnie Hame specified that in the initial stages of launch, their main goal would be to sell furniture. They anticipated the subscription box would, over time, begin to outpace the furniture sales.

For this reason, we’ve used the second banner image on homepage to highlight the subscription box.

e commerce web design

Again, there is a button in the middle of the banner which will take the user directly to the subscription box section.

We used contrasting colours on the banner images to help draw the eye and the pink and blue really gives you a feel for Bonnie Hame as a brand.

Without having to scroll, someone visiting the Bonnie Hame website can easily access the two most important parts of the site.

Build your new E-Commerce website

Are you starting a new business? Do you need an efficient, attractive and user-friendly e-commerce platform? Perhaps your current website isn’t bringing in the sales you need?

If you’d like to have a conversation about how we can help you, get in touch.

View our past case studies

Follow us on Social Media

Follow us on Instagram

Like our Facebook page

Follow us on Twitter

Follow us on LinkedIn

Six Months with Creo

Screenshot (219)

I don’t know about you, but time seems to be simultaneously flying and slowing down during this pandemic. 2020 feels like a blur and I’m not convinced it even really happened; can anyone confirm?

Anyway, on that note, it’s hard to believe our latest recruit Gary has been working with us for six months now.

Gary is a web developer and hails from the far-flung village of Tarbert, a cool 109 miles from our Stewarton office. He’s a prime example of how successful remote working can be – and how well Creo has managed to adapt and thrive throughout this pandemic.

Despite the physical distance, Gary has settled in nicely and is proving a great addition to the team. In his first six months, he has successfully signed off some fantastic projects.

Web Development Projects

First on his agenda after joining was the creation of a new website for Community Connections Group.

CCG was established in 2018 and provides accommodation for children and young people between the ages of 8 and 18. At their Lewis House accommodation, they offer a comfortable, homely environment for children and young people to receive care and support. Their goal is to help every child and young person fulfil their potential.

They required a new website to help get their story across and Creo delivered.

Most recently, Gary signed off a beautiful website for Instant Impact Group. Using the brand guidelines and imagery set out by the client, Gary built a website to help take Instant Impact Group’s online presence to the next level.

With testimonials, video and animation, the new website superbly displays the scope of Instant Impact’s commercial grounds maintenance and landscaping services and will help them to bring in new business for years to come.

High-End Client, High-End Website Design

The 21 Kitchens website was another one Gary was excited to get his teeth sunk into. As sellers of luxury kitchen installations with cutting-edge innovations and sophisticated finishes, 21 Kitchens needed a website to match the premium standard of their products.

Gary built a sleek website from the ground up. The new site displays the beautiful and varied array of kitchen installations available. Using high-quality imagery and sleek on-screen transitions, you can really get a feel for the standard of the kitchens.

A sophisticated booking service completes the website, allowing customers to easily arrange calls with 21 Kitchens’ expert installers.

More to come

As you’d expect here at Creo, we’re constantly taking on new projects. So Gary is already getting stuck into some tasty new web development projects.

We’re all looking forward to restrictions being eased and finally being allowed to meet in person.

Until then, our video calls on Teams will have to do!

Check out our past work and client testimonials by clicking here

Call us to discuss websites, marketing, video, copywriting, social media, animations and much much more.

01560 428 031 or 0141 488 1533

Follow us on Social Media

Follow us on Instagram

Like our Facebook page

Follow us on Twitter

Follow us on LinkedIn

 

 

 

 

Website launch – The PT Hub

Screenshot (175)

As you all know, web designers and body builders are cut from the same cloth…

That’s not strictly true, but that doesn’t mean we didn’t get excited when the PT Hub approached us looking for a new website.

Based in Stewarton, the PT Hub is a private gym aimed at small groups and individuals looking to become the best version of themselves.

They offer results-driven personal training plans and in-depth nutritional info.

As a new company, they needed a strong website complete with multiple contact forms and downloadable exercise and nutrition guides.

Creo designed the website from scratch and built an attractive and functional user interface, offering everything the PT Hub’s clients need.

Working on this project was a real pleasure. We love working with people out making a real difference in people’s lives.

In this case, the PT Hub are benefitting our local community’s physical and mental health. Not to mention educating people on incredibly important topics such as nutrition.

The past year has been tough on everyone so getting people back exercising and socialising as soon as possible is vital for everyone’s mental and physical well-being.

By joining the PT Hub, members will be part of a friendly and supportive community where everyone is focused on becoming their best self. Surrounding yourself with people like this is a great way to go after your own goals too.

For Stewarton, it’s another boost to our local community to have companies and groups like this. Every healthy and happy person has a knock on effect, helping to spread the positivity around the town.

We very much enjoyed this project and wish the PT Hub lots of success.

Drop us an email on [email protected] to discuss new websites, marketing, branding, video or anything at all.

Or you can call us on:

 

 

New Website for EMC Projects

emc-logo-pink-text-1024x517

Starting a new website from scratch can be a tricky thing for a company to do. A lot has to be taken into consideration and you have to ask yourself some serious questions:

  • What is my company?
  • What does the business stand for?
  • What do our target demographic want to see when they land on my page?

These were the questions plaguing EMC Projects when they approached us looking for the development of a fresh new website.

Building online presence

With no prior online presence, this was an opportunity to lay the foundations for the coming years and cement themselves as leading players in their industry.

EMC Projects specialise in electrical, mechanical and communications services. They are located in the Central Belt of Scotland and work on projects of all sizes, from small-scale office refurbishments to large scale commercial jobs.

They came to Creo seeking a new website with a modern brochure style look that could successfully inform and promote their business. The brief included having a large focus on highlighting the breadth of their mechanical, electrical and communications services.

Web development

As always, we were delighted to be approached by such an ambitious and forward-thinking company. Working with such people is always a joy. When both parties have concise goals and a passion to work to reach those targets, great things can happen.

We designed and built the site from scratch, providing all of the copywriting, brand guidelines, colour schemes, logo and fonts.

The turnaround time for this project was just a few weeks from start to finish and we hope to continue to work with EMC Projects in future in other areas such as marketing and video production.

View EMC’s new website by clicking here.

To find out more about web design or any of our other services, drop us message at [email protected] and we can do the rest.

Follow us on Instagram

Like our Facebook page

Follow us on Twitter

Follow us on LinkedIn

Adding Live Chat to Your Website in 2021

https---specials-images.forbesimg.com-imageserve-5f451f658461ecb30a7fa9b8-0x0

Last week on the blog we discussed what trends we expect to see for e-commerce in 2021. With input from industry experts, we mentioned that one of the main things online retailers would be focusing on was the customer relationship. Today, we look at what this means, and how adding a Live Chat feature to your website could help.

For anyone selling online in 2021, pay attention. This affects you!

What do we mean by customer relationship?

This is where the big difference between online retail and high street retail comes to the fore.

When a customer goes to a high street store, they feel something. They interact, chat, smile and most importantly: they experience.

By comparison, online shopping is different. You browse, find the cheapest deal on the most trustworthy looking website, checkout and sit by the front window waiting for it to arrive.

There’s no interaction, no feeling, no relationship.

Is this a problem?

Before the pandemic, no, it wasn’t much of an issue. People who preferred the personal and social aspect of shopping could head to the high street, while those who preferred the convenience could shop online.

But just like everything else, COVID has turned this dynamic on its head.

Now everyone is being encouraged (or forced) to shop online, by the continuing lockdowns and tier systems.

This means there is a large section of online shoppers who aren’t used to the process, might not be overly keen on it, and feel like they are missing out on something.

This is where online retailers will be focusing their efforts on bridging these gaps and making online shopping an all-inclusive experience.

How can retailers achieve this?

For online retailers this is the important question. They will be forced to continuously adapt their practices, make improvements to their website and enhance their delivery processes.

This giant jig-saw puzzle is what retailers need to solve to give their customers the best possible online shopping experience.

You need to be available to answer product queries and solve delivery issues quickly and efficiently. When there’s a payment issue, a lost password or a stock enquiry, you need to be on-hand.

Build a customer relationship with Live Chat

In our experience, one of the most successful ways to handle this is through a live chat function on your website.

By having the Live Chat system online, a customer browsing will instantly feel more at ease. Knowing someone is there to chat makes a big difference.

Once a chat is initiated, the experience becomes a personal one. Talking to a real human being, rather than staring at a blank website.

Live Chat helps to build trust and brings in more leads

If that customer has a positive experience on your website, they are more likely to return than go to your competitors.

In turn, that customer will then begin to leave reviews, share your posts and recommend your brand to friends.

Creo has helped many businesses to set up and manage their Live Chat feature.

To improve your website today, get in touch and we can discuss adding the Live Chat function to your website.

Get in touch to enquire about adding Live Chat to your website.

Follow us on Instagram

Like our Facebook page

Follow us on Twitter

Follow us on LinkedIn

What e-commerce trends will we see in 2021?

aspire-01

With demand for online shopping increasing in 2020 thanks to the pandemic, what can online retailers expect in terms of e-commerce trends in 2021?

According to the experts, they don’t anticipate the trend to slow down anytime soon.

Unfortunately, this is partly due to the on-going lockdowns, but it’s also due to the way in which the online industry adapted and improved in 2020.

Companies invested heavily in their e-commerce websites to create a smooth user-experience for shoppers.

The increased demand for online shopping led to courier companies investing heavily in their own infrastructure too. With the two working in tandem, it’s now easier and faster than ever to purchase online.

With this seismic shift in the way the market buys, it’s never been more important to understand your audience. Retailers worked hard to learn more about who was shopping on their platform. The data collected is being used to better serve retailer’s demographics and improve the overall experience for users.

E-Commerce trends in 2021?

The experts all agree that the demand for e-commerce is only going to continue to grow. This is unsurprising, given the current e-commerce trends.

Even though the COVID-19 pandemic has accelerated the shift to online shopping, the economy had been heading that way for some time.

With the sudden surge of online shoppers moving from the high street onto their smartphones and computers to spend their money, retailers will be looking to make another big change to the way they operate.

Building customer relationships

According to some e-commerce specialists, the trend is going to move towards companies doing more to create a digital relationship with customers.

Many consumers love the experience of visiting the high street because it allows them to build a real relationship with staff and stores. The customer loses this feeling when shopping online.

According to James Gurd, Owner of Digital Juggler: When a new customer makes their first purchase, it’s the start of your relationship. You need to nurture that relationship and give them a reason to stay engaged and active.”

Hannah Stacey, Brand and Product Marketing Director at Ometria, concurs. She says: “Winning retail brands now see the customer experience as much a part of their product offering as their products themselves.”

This customer experience is going to be the most important thing as the industry moves forward. You need to make sure your customer is satisfied with every aspect of their purchase: from their on-site experience, to speed of delivery, method of delivery and then aftercare through marketing emails.

One of the biggest issues – as any online retailer knows – is with delivery. Are your customers going to be home? Can they lift the goods inside the house themselves? Can I choose a safe spot for the delivery driver to leave it safe?

Expect to see many more delivery options available in the coming months and years when shopping online. Brands will need to keep up with these e-commerce trends or risk losing their customers. The company who offers more flexibility and a better all-round service will be there to pick up the pieces.

Gone are the days when an online retailer can dispatch an item and move onto the next one. They need to do more.

Start selling online with your own e-commerce site

With more and more retail outlets closing by the day, it’s imperative for your business to have an online e-commerce platform to survive.

Thinking of taking your e-commerce business online? Feel you aren’t getting enough sales on your current platform?

Give us a call and we can help.

Follow us on Instagram

Like our Facebook page

Follow us on Twitter

Follow us on LinkedIn

Source for quotes

Top Reasons You Should Have an E-Commerce Website

If you’re thinking of going into business now, or feel that your physical store sales aren’t what they used to be, it’s time you start to think about an e-commerce website. In truth, it’s something you should have done years ago. Many of your competitors are already ahead of the game. It’s never too late though, and just in case you’re still not convinced, here are the top reasons you should start an e-commerce website:

E-Commerce Gives you a Wider Reach

Let’s face it, your physical storefront is very limited. The majority of your customers will live or work close-by. By using an e-commerce website, you are opening the doors of your business to people all over the world. Your only limitation is how far you’re willing to dispatch items! Imagine your audience multiplied by 10, 100, or even more. Your sales have the potential to increase dramatically when you use an e-commerce platform.

Make Money While You Sleep

This is the aspect of selling online via an e-commerce website that really revolutionises people’s lives. Up until now, you’ve had to be physically present in your store to make a sale. You drag yourself out of your warm bed every morning, make your way into work, rain or shine, and have a window or about 8 hours where your products can be sold. There’s no guarantee that you’ll even make any sales that day.

With an online store, your products are on sale 24 hours a day. There are no time restrictions on when a customer is able to purchase your products. Each morning, while you’re still in your warm bed, you’ll be able to quickly check your phone and see how many sales you’ve made while you slept.

A much better way to start the day, don’t you think?

Display all of your products on your Online Store

How often have you heard someone in a store say “let me check the back for you” – before they scuttle off into the back room for 10 minutes. Your online marketplace has unlimited shelf space. Customers will be able to see all the variations of colours, size and type, as well as the stock levels right before their eyes.

Online Shopping is More Convenient

The modern shopper cares about two things: convenience and cost. They want to spend the least amount of money, and get their products as quickly and as easy as possible. Why do you think Amazon Prime has been such a success?

With an online e-commerce platform, your customers can buy your products from the comfort of their own home, on their own time. The easier it is for the customer, the more likely they are to purchase your products.

Reduced Payroll and Overheads

Running a successful business means sensible financial planning and streamlining as much as possible. No physical store means less people under your payroll. Depending on the size of your e-commerce operation, you may not need as many people working for you; you may not need any at all!

By reducing your payroll and overheads such as rent, you’ll be able to sell your products for less, while still maintaining the same margins you had in store. Lower prices will attract more customers.

The High Street is Struggling While E-Commerce Websites are Thriving

While this is sad, and many great institutions are falling by the wayside, it’s the reality of business and the modern world. Companies that refuse to adapt will suffer. If you get complacent or rest on your laurels, the same will happen to you.

E-Commerce and online shopping are the present and future of retail. The high street will live on, but in a services capacity – coffee shops, restaurants, cafes. If you want your business to survive these changes, you need to adopt an e-commerce strategy and take your business online.

E-Commerce is More Efficient

The buying process is not only more efficient for your customers, but it also takes a lot of the strain off of you. You’ll have to deal with customers much less frequently than when making a sale face-to-face. All you need to do is ensure the stock levels are up to date, product information is correct and worry about how you’re going to dispatch all of your new sales!

Taking your business online and adopting an efficient, attractive and user-friendly e-commerce platform is the next sensible step for your business.

If you’d like to have a conversation about how we can help you do this, get in touch.

Aspire Academy

Aspire Academy Glasgow is a fine example of the work we produce at Creo. www.aspireacademyglasgow.com

Starting with an in-depth conversation regarding the brand, leading to the delivery of a responsive and dynamic e-commerce website.

A Testimonial from Gail at Aspire

“We have thoroughly enjoyed working with Martin and the team at Creo. Our website design was no easy task and they made the process very positive, enjoyable and exciting!

From the first stage of initial designs I felt like George had a clear understanding of our brand and demonstrated this through various concepts. He is a listener – something I highly commend him for. He took our brief and presented it in a manner that was tasteful and creative and more importantly, separates us from our competitors.

We wanted to be actively involved in helping with the website and Ryan and Erin were fully on board with keeping us up to date on every process involved. Ryan is a complete asset to Creo and a very talented web designer. His response time to any queries/questions was almost instant and he was extremely patient in explaining how to edit and upload new content so we can ensure we are always keeping the website relevant to our customer base.

In all I would highly recommend Creo for anyone that has branding, design or website requirements. The team do not hide behind a computer – they are real people who take time to meet with you, understand your brand and focus on the design that provides maximum return……they also make excellent coffee! “

To see more case studies of e-commerce websites contact a member of our team on 0141 488 1533