What’s a Soft Rebrand – and Why Might It Be the Right Move for Your Business?
Not every rebrand needs to be dramatic. In fact, sometimes the smartest move a business can make is a soft rebrand — a considered evolution rather than a complete reinvention. We recently undertook our latest brand workshop (more details to follow), working with a client who was largely happy with their existing identity. The foundations were […]
A Collaborative Brand Project We’re Proud Of
We recently completed a major brand and web project with McTaggart Construction, and it’s one we’re particularly proud of. Working with a business so well known and respected across Scotland was a genuine pleasure. From the outset, the brand workshop felt open, collaborative and engaging — the kind of environment where ideas flow freely and […]
Starting 2026 Strong: Our First Brand Development Workshop in Glasgow
Glasgow Brand Development Workshop There’s something energising about the first Brand Development Workshop of the year. Fresh thinking, ambitious goals and a renewed focus on growth all set the tone for what’s ahead. For us at Creo, kicking off 2026 with a brand workshop at our office in Glasgow felt like the perfect way to […]
When a Brand Development Workshop Doesn’t Go to Plan (and Why That’s Okay)
Not every Brand Development Workshop goes exactly to plan — and sometimes, that’s part of the story worth telling. Our final brand workshop of the year took place with Elevation Carbon, an industry-leading Middle East–based sustainability consultancy working at the forefront of carbon reduction and net zero strategy. It was an ambitious, future-focused brief, and […]
Looking Inwards: The Internal Brand Workshop
Why Internal Brand Workshops Matter for Creative Agencies We spend so much of our time shining a light on other businesses that it’s easy to forget how important it is to pause and look inward. Brand workshops, strategy sessions, creative reviews — we deliver them every week for clients. Finding time to do the same […]
Another Successful Brand Workshop Completed
Time for a business rebrand? The Brand Workshops have been coming thick and fast lately, and this business rebrand one was another standout. The Brand Team welcomed Robert and Lorraine from Permissum Care to deliver the final part of their Brand Workshop, in which the brand personality and brand identity were presented. The feedback was […]
McTaggart Brand Workshop: The Final Chapter
This week marked the third and final part of our brand workshop with McTaggart. We travelled out to their premises to present what we hope will become the finished article—an evolved brand identity rooted in the heritage and reputation they’ve built over the past 80 years. This session was the culmination of months of collaboration, […]
Brand Workshop Update: McTaggart Construction
We recently carried out a brand workshop for McTaggart Construction — and what a session it was. Led by the Creo’s Brand Team, the session brought together a brilliant group from McTaggart’s senior staff for a day of brand thinking, discussion and alignment. What we love about workshops like this is how they get people […]
TOP SECRET: Creo Carries Out Part One of Brand Workshop
We can’t say too much… but trust us, this one’s big. Last Friday, a Creo cohort made up of Dan Laing, Tom Wilde, Martin Boyle, and Ryan Mitchell hit the road bright and early for an 8am start — destination: a brand workshop with one of Scotland’s most recognisable names in the construction sector. The […]
Creo Nominated for a Scottish Design Award
Stepdown Brand Project Nominated for a Scottish Design Award We’re absolutely thrilled to share that our brand identity work for Stepdown has been nominated for a Scottish Design Award in the Brand Identity – Civic category. This is a huge honour—and a first for us. While we’ve been quietly crushing it in recent years, this […]
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