Your Business and your Brand | How Important is Branding?

What is a brand and why is it so important? This is the question every business asks themselves. We all know a great brand when we see one. The best brands speak to us. They make us feel something. Why does Adidas or Bentley make you feel differently from Reebok or Hyundai? How does one […]

Businesses who do this are getting ahead of their competition

It’s happened to us all. You’re browsing a website on your phone, looking for a new car, mobile phone or pair of shoes. Instinctively, you close the browser and jump onto Facebook or Instagram for a scroll. In amongst the funny dog videos, your best friend’s dinner and your aunt sharing a dodgy competition for […]