Why Do Your Competitors Look Better Than You?

It’s a thought many business owners have had at some point – “Do I need help with my brand?” Here’s what happens: You visit a competitor’s website, scroll through their LinkedIn page, or see one of their adverts and think: “Why do they look better than us?” The frustrating part is that the answer usually […]

When a Video Shoot Doesn’t Go to Plan… Improvise!

Video production rarely goes exactly the way you expect. You can plan the shot list, check the lighting, prepare the locations and run through the schedule. But once cameras start rolling, there’s always the possibility that something unexpected happens. Sometimes it’s weather. Sometimes it’s timing. And sometimes… it’s a locked door! We recently found ourselves […]

What’s a Soft Rebrand – and Why Might It Be the Right Move for Your Business?

Not every rebrand needs to be dramatic. In fact, sometimes the smartest move a business can make is a soft rebrand — a considered evolution rather than a complete reinvention. We recently undertook our latest brand workshop (more details to follow), working with a client who was largely happy with their existing identity. The foundations were […]

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