We’re not going to lie, the Creo office could certainly be doing with some help from an interior designer. Nothing major, we’re all clean and make sure to tidy up after ourselves, but just a few touches here and there to add a bit of je ne sais quoi.
You know what we mean, something unique and tasteful. A few pieces to add a bit more life to a space. The people at Bonnie Hame definitely know what we mean. We’ve recently launched their new website, where they offer unique furniture items and an interior décor subscription box.
The founders are passionate about home trends and furnishings. Bonnie Hame wants to help you make your house feel like a home, or to use the Scottish term: hame.
They place a lot of value in sustainability and their connection to both their Indian and Scottish heritage.
As for our role in their new venture, we developed the website from scratch. We also advised them on the best practices with regards to uploading products and writing copy for the descriptions.
E-Commerce Website Design
With the design and build of this e-commerce platform, we wanted to make it as simple and clean as possible. The main reason people are visiting this site is to view the beautiful products on offer, and nothing should take away from that.
When you land on the site, you are greeted by a vibrant, eye-catching slider banner image.
Instantly, your eyes will be drawn to the ‘Shop Now’ button. Placing this call-to-action front and centre is designed to take people to the shop right away. Minimising the required time for someone to get to the shop is important.
We often see websites where a user needs to scroll all the way to the bottom to find the shop. Creo creates intuitive and user-friendly websites with a clear strategy for user flow.
During the website brief, Bonnie Hame specified that in the initial stages of launch, their main goal would be to sell furniture. They anticipated the subscription box would, over time, begin to outpace the furniture sales.
For this reason, we’ve used the second banner image on homepage to highlight the subscription box.
Again, there is a button in the middle of the banner which will take the user directly to the subscription box section.
We used contrasting colours on the banner images to help draw the eye and the pink and blue really gives you a feel for Bonnie Hame as a brand.
Without having to scroll, someone visiting the Bonnie Hame website can easily access the two most important parts of the site.
Build your new E-Commerce website
Are you starting a new business? Do you need an efficient, attractive and user-friendly e-commerce platform? Perhaps your current website isn’t bringing in the sales you need?
If you’d like to have a conversation about how we can help you, get in touch.