If you’re thinking of going into business now, or feel that your physical store sales aren’t what they used to be, it’s time you start to think about an e-commerce website. In truth, it’s something you should have done years ago. Many of your competitors are already ahead of the game. It’s never too late though, and just in case you’re still not convinced, here are the top reasons you should start an e-commerce website:
E-Commerce Gives you a Wider Reach
Let’s face it, your physical storefront is very limited. The majority of your customers will live or work close-by. By using an e-commerce website, you are opening the doors of your business to people all over the world. Your only limitation is how far you’re willing to dispatch items! Imagine your audience multiplied by 10, 100, or even more. Your sales have the potential to increase dramatically when you use an e-commerce platform.
Make Money While You Sleep
This is the aspect of selling online via an e-commerce website that really revolutionises people’s lives. Up until now, you’ve had to be physically present in your store to make a sale. You drag yourself out of your warm bed every morning, make your way into work, rain or shine, and have a window or about 8 hours where your products can be sold. There’s no guarantee that you’ll even make any sales that day.
With an online store, your products are on sale 24 hours a day. There are no time restrictions on when a customer is able to purchase your products. Each morning, while you’re still in your warm bed, you’ll be able to quickly check your phone and see how many sales you’ve made while you slept.
A much better way to start the day, don’t you think?
Display all of your products on your Online Store
How often have you heard someone in a store say “let me check the back for you” – before they scuttle off into the back room for 10 minutes. Your online marketplace has unlimited shelf space. Customers will be able to see all the variations of colours, size and type, as well as the stock levels right before their eyes.
Online Shopping is More Convenient
The modern shopper cares about two things: convenience and cost. They want to spend the least amount of money, and get their products as quickly and as easy as possible. Why do you think Amazon Prime has been such a success?
With an online e-commerce platform, your customers can buy your products from the comfort of their own home, on their own time. The easier it is for the customer, the more likely they are to purchase your products.
Reduced Payroll and Overheads
Running a successful business means sensible financial planning and streamlining as much as possible. No physical store means less people under your payroll. Depending on the size of your e-commerce operation, you may not need as many people working for you; you may not need any at all!
By reducing your payroll and overheads such as rent, you’ll be able to sell your products for less, while still maintaining the same margins you had in store. Lower prices will attract more customers.
The High Street is Struggling While E-Commerce Websites are Thriving
While this is sad, and many great institutions are falling by the wayside, it’s the reality of business and the modern world. Companies that refuse to adapt will suffer. If you get complacent or rest on your laurels, the same will happen to you.
E-Commerce and online shopping are the present and future of retail. The high street will live on, but in a services capacity – coffee shops, restaurants, cafes. If you want your business to survive these changes, you need to adopt an e-commerce strategy and take your business online.
E-Commerce is More Efficient
The buying process is not only more efficient for your customers, but it also takes a lot of the strain off of you. You’ll have to deal with customers much less frequently than when making a sale face-to-face. All you need to do is ensure the stock levels are up to date, product information is correct and worry about how you’re going to dispatch all of your new sales!
Taking your business online and adopting an efficient, attractive and user-friendly e-commerce platform is the next sensible step for your business.
If you’d like to have a conversation about how we can help you do this, get in touch.