
PPS and Creo: Setting the Industry Standard
The Logistics Revolution
In an industry where speed, precision and reliability make all the difference, PPS stands out. As relative newcomers to the logistics industry, they’re known for their ultra-modern practices, mixing innovative technology and outstanding customer service. PPS, led by Andrew Muir, are setting out to change the game. However, to do this, they’d need to call upon our expertise.
Brand is Everything
When Andy approached Creo, he had a clear vision: he didn’t just want a brand refresh, he wanted a something to make PPS stand out from the competition. Right from the outset, it was clear that our Brand Workshop was the ideal place for PPS to begin this journey.
During our Brand Workshop, we explore mission, vision, tone of voice, brand archetypes, brand guidelines and design. It allows for deep dives into the company’s ethos, its vision for the future, and most importantly for PPS, its unique value proposition in the logistics landscape.
Andy’s passion for the project was palpable. His challenge to us, especially with the video brief, was unlike anything we had seen before. Creative, ambitious, and packed with the type of humour that defines PPS as a company. It was a project that tested our skills and delivered a result that was both hilarious and immensely satisfying for everyone involved.
A Website to Match
With the success of the brand overhaul and the video project, it was time to bring everything together in a cohesive, dynamic digital platform: the new PPS website. Utilising all the assets, the distinct tone of voice, and the brand language carved out during the Brand Workshop, we crafted a website that was not just functional but also representative of PPS’s brand values.
Creo’s Comprehensive Process in Action
PPS’s journey with Creo is a testament to our holistic approach. Starting with the foundational Brand Workshop, we co-create with our clients, ensuring each step, from brand evolution to web development, is in alignment with the brand’s core identity and vision.
For businesses looking to embark on a similar transformative journey, Creo’s doors are always open. Together, let’s craft stories that resonate and designs that captivate.
Contact us on [email protected] to learn more.