18th April 2024

Melville’s Refresh: Modernising a Trusted Brand in Financial Services

Brand Story Workshop

Melville Independent recently took part in our brand workshop, with an aim to develop their current brand mark and message. They wanted to keep their current mark, however, they had seen others within the financial services industry modernising around them. They didn’t want to be left behind.

Our goal was to add a new tangible identity to the brand, while also keeping the look of an established organisation. Melville have been in business for more than 10 years and this experience had to come across within their new message.

Our designers focused on three main areas: colour, typography, and visual language; adding depth and modernising the brand’s look and feel. With the visual language and design elements, the goal was to add personality while focusing on inclusivity.

This was achieved through modern, circular patterns, expanding on the brands colour palette, and implementing lifestyle images of their desired customer base. The soft rebrand has been a hit with the clients. Melville were delighted to see their brand evolve and modernise without losing the essence that they have worked so hard to create over the years.

To witness the new face of Melville, or if you’re seeking expert financial or wealth management advice, don’t hesitate to visit their website www.mi-plc.co.uk

For those inspired by Melville’s transformation and curious about reinvigorating their own brand, consider taking part in our brand workshop. Whether you have questions about web design or are thinking of diving into Google Ads, we’re here to guide you.

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