How’s your website performing?
…and what’s all this bouncing about?
The power of marketing really does work and hopefully that is why you have found our blog post. Advertising allows companies to “plant a seed” with potential customers and monitor how their advert is performing.
If the call to action is to visit the website, we can monitor where the traffic is coming from and what advertising is working (or not).
The bounce rate for your website is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and had no need or interest in going to other pages.
Time to improve your bounce rate?
As the design of your website and your Analytics implementation can affect your bounce rate, improving your bounce rate requires specific, custom changes to your site and setup. The bounce rate, and improving the bounce rate, is as individual as your business.
Analyse specific data. A general site-wide bounce rate can vary too much due to the different marketing activities that run concurrently. Consider your bounce rate for specific traffic sources. Using other dimensions, like medium, campaign, landing page, to evaluate your bounce rate can also be more actionable than your general bounce rate.
Evaluate and adjust factors that might contribute to your bounce rate, like site layout and navigation. Use only your past performances as a rubric, and try to improve your current bounce rate relative to your previous data. Provide enough time between changes to collect enough data to evaluate the impact the changes may be having on your users and their behaviors. Try using Content Experiments to help you.
How’s the bounce rate of your website? Call us on 01560 428031 and we’ll take a look for you.
