18th February 2024

Building a Brand from Scratch: Maia Optimal and Creo Design

In the hectic and complex world of SMEs, a compelling brand story is mandatory in order to stand out. Elaine Hamilton of Maia Optimal is well aware of this. When founding her new company, she knew that taking part in our Brand Workshop was a non-negotiable.

Maia Optimal is the brain-child of the highly experienced Elaine Hamilton. We’ve been fortunate enough to work with Elaine a lot over the years, spanning various different projects. One thing that’s consistent throughout each of these projects is that Elaine likes to challenge us!

Brand Workshop

This was to be the case with Maia Optimal, too. Taking part in our comprehensive Brand Workshop, we set out to discover what sets Maia Optimal apart and nail down the brand’s values, design elements and tone of voice.

Maia Optimal’s mission is clear: to guide businesses through their growth journey or prepare them for sale, leveraging Elaine’s years of expertise. This aligns with a crucial need within SMEs for targeted, efficient, and professional guidance in sales and marketing strategies.

Maia Optimal’s vision resonates deeply with this, aiming to improve SMEs in branding, marketing, and sales processes, effectively preparing them for growth or a business exit.

Our Brand Workshop was a melting pot of ideas. We collaborated with Elaine to discover the brand values integral to Maia Optimal. With a brand personality that combines professionalism with a light-hearted approach, Maia Optimal distinguishes itself as a consultancy that’s both disciplined and fun.

Brand Values

The workshop crystallised this ethos, embedding it into every aspect of the brand, from its core values to its taglines and design elements.

Through our journey together, we established a tone of voice that is professional, approachable, effective, and efficient, perfectly mirroring Maia Optimal’s ethos. The brand language – optimise, efficient, growth, professional, and aspirational – was crafted to reflect Maia’s commitment to delivering results-oriented and strategic solutions.

Blueprint for the Future

The culmination of this partnership is not just a set of brand guidelines or web copy. It’s a blueprint for Maia Optimal’s path forward, a path that promises balanced positivity, effective strategies, and growth for its clients.

At Creo Design, we are thrilled to have been part of this journey and look forward to seeing Maia Optimal’s impact on the SME landscape.

For those inspired by Maia Optimal’s story and interested in beginning their own brand journey, we’re here to guide you.

Contact us at [email protected] to explore how we can help elevate your brand and business strategy.

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