Putting the Spotlight on Self Directed Support

Our recent project with SDS Scotland was all about clarity, empathy, and storytelling.

SDS, or Self Directed Support, is the way social care is delivered in Scotland. The problem? Not everyone knows what that means. Our job was to help change that.

Working alongside the SDS team, we created an engaging explainer video designed to demystify the process and communicate the core message: that SDS is about choice, flexibility, and support tailored to the individual.

Whether you’re accessing care yourself or supporting someone else, SDS is there to help you live well, and our job was to make that message clear.

We wrote the script, recorded the voiceover, and brought it to life through a clean, easy-to-understand animation that walks viewers through the key points.

From the basics of how SDS works to the rights of unpaid carers, the video makes complex information simple and accessible.

Alongside the explainer video, we also filmed two case study videos highlighting real people’s experiences with SDS.

These powerful stories really connect with audiences. Our video team ensure each story was told with care.

This project was a brilliant example of using video to bring clarity and personality to a subject that’s so important, but often misunderstood.

We’re proud to have played a small part in making SDS more accessible to people across Scotland.

Looking to create impactful explainer videos or case study content for your organisation? We’d love to help. Get in touch at [email protected].