Taking place at the Hilton in Glasgow, Stepdown, who provide compassionate care and support through foster, supported, and respite carers, joined Creo to take part in our Brand Workshop. Stepdown brought more than 20 key stakeholders to the event, a crucial piece in the process of refreshing their brand identity. The two-day event provided an opportunity for in-depth discussions about Stepdown’s core values, mission, and vision. The goal was clear – to create a modern and consistent brand to reflect the incredible work Stepdown does in helping young individuals in care transition to independent living.

During the workshop, we worked closely with the Stepdown team to refine their brand messaging, tone of voice, and overall visual identity. The second day of the event was dedicated to presenting the new brand direction, allowing attendees to see the transformation firsthand. This collaborative approach ensured that the final brand was true to Stepdown’s ethos and resonated with both staff and service users. A huge thank you to everyone who took part in what was a fun and engaging couple of days!

Another key aspect of the Stepdown brand is its printed materials. This includes brochures, banners, business cards, and more. After the implementation of their new brand, it was important to have their printed communications match the refreshed identity. Our designers soon set to work on creating Stepdown’s new foster care brochure, highlighting everything one needs to know about fostering in Scotland.

Our video team was with us every step of the way on this one. From being on-site throughout the Brand Workshop to capture every moment to creating Stepdown's Hero Video after the brand was completed. The new hero video helps to showcase the passion behind Stepdown and highlight the incredible work they do on a day-to-day basis. This hero video is an essential part of the Stepdown story, reinforcing the brand and aiding their communications.

After going through the Brand Workshop process with Creo before moving onto web and video, Stepdown emerged with a brand that reflects their dedication to care and helps position them for future growth. We're excited to collaborate more with them in future.

Once the brand guidelines were finalised, the next step was ensuring Stepdown’s new identity was reflected across all platforms – starting with their website. Our web development team took the refined brand and crafted a modern, intuitive website that communicates Stepdown’s services, values, and success stories. The site now serves as a valuable resource for individuals, families, and professionals looking to understand Stepdown’s role in helping young people find their feet in the world.