Produce Packaging & Innavisions
Produce Packaging and Innavisions, part of the Hutchinsons Group, approached us to redesign their digital presence with two new websites that reflected their shared heritage while allowing each brand to retain its own identity.
Rather than creating two completely separate experiences, we developed a single UX strategy with two distinct UI designs. This provided users with a familiar journey across both websites while giving each brand its own visual personality and messaging.
As part of the project, we visited the team in Kent to run branding workshops and better understand the business, its products, and its customers. Working closely together, we refined both brands with subtle updates that improved consistency and modernised the visual identity without losing the brand equity built over many years.
The project resulted in the successful launch of three websites—the Produce Packaging website, the Innavisions website, and the refreshed group presence—delivering a cohesive digital ecosystem that better represents the Hutchinsons Group online.
Our partnership continues beyond the website launch, with new video content currently in production to further showcase the expertise and innovation across the business.
