McTaggart Construction Digital Evolution
McTaggart Construction approached us looking for a new website that truly reflected who they are as a business. We created a completely bespoke digital experience, designed around their brand, their people and the wide range of services they deliver.
Evolving an established brand
A key starting point was reviewing the existing McTaggart brand mark. While there was some hesitation around making changes to such an established identity, the challenge was one worth taking on.
By refining and strengthening the brand, we created a more versatile identity that could work consistently across digital platforms, while still respecting the heritage and reputation McTaggart has built over decades.
Building consistency across the group
Alongside the new McTaggart Construction website, we also developed the McTaggart Group website, connecting their wider family of businesses through a clear and consistent digital experience.
The result is a unified online presence that makes it easier for customers, partners and stakeholders to understand the full scope of the McTaggart brand and the businesses behind it.
A platform built for the future
Every element of the websites was designed and developed bespoke, creating a flexible platform that supports McTaggart’s continued growth.
From structure and user experience through to visuals and content, the new websites provide a stronger foundation for the brand and a clearer way to communicate everything they do.
