We were delighted when Axial3D reached out to us for a new brand and website. Based in Northern Ireland and the USA, Axial3D is at the forefront of patient-specific medical innovations, harnessing the power of AI and 3D modelling to transform how medical device companies, hospitals, and surgeons interact with patient data.

Before embarking on a full brand refresh, Axial3D took part in our Brand Workshop. This deep dive into their mission, vision, and values allowed us to refine their messaging and ensure it aligned with their ambitious goals. The workshop focused on evolving their existing identity without losing the credibility they had built in the medical sector. The outcome was a clear and consistent brand message that speaks directly to their key audiences.

To set Axial3D apart in the competitive med-tech landscape, our designers crafted a bespoke font. This typeface is modern, clean, and distinct, ensuring brand consistency across all touchpoints. By developing a unique visual identity, Axial3D strengthens its presence within the industry and leaves a lasting impression on its audience.

To reinforce Axial3D’s branding, Creo developed a suite of custom icons tailored to their unique service offerings. These icons streamline complex information, making it easier for potential clients to understand Axial3D’s impact at a glance. Whether used across digital platforms or within printed materials, these visuals help solidify Axial3D’s reputation as an innovator in medical technology.

With a highly technical audience in mind, Creo refined Axial3D’s tone of voice to be authoritative yet approachable. Their new brand language balances professionalism with clarity, ensuring that messaging resonates with medical professionals and decision-makers alike. The focus is on precision, innovation, and patient-centric outcomes, reinforcing Axial3D’s position as a trusted industry leader.

The final piece of the puzzle was a brand-new website, designed and developed by Creo to showcase Axial3D’s services, expertise, and industry impact. The new site is intuitive, visually engaging, and fully aligned with the refreshed branding, making it a seamless experience for visitors. It also serves as a hub for industry professionals to explore Axial3D’s technology, access case studies, and connect with the team.