New Website Launch for McTaggart Construction
A great website doesn’t begin with design.
It begins with understanding the business behind it.
That was exactly the approach we took when working with McTaggart Construction.
Today, we’re delighted to see their new website go live, but the journey started long before a single page was designed.
It started with a brand workshop.
Building the Foundations
Before discussing layouts, imagery or functionality, we worked closely with the McTaggart team to better understand the business.
Its heritage.
Its reputation.
Its ambitions.
Its people.
The brand workshop provided an opportunity to explore what makes McTaggart Construction unique and how that should be reflected across every customer touchpoint.
The outcome wasn’t simply a new website.
It was a clear brand strategy that would shape everything that followed.
An Evolution, Not a Reinvention
With more than 80 years of history, McTaggart Construction has built an outstanding reputation across Scotland.
That reputation is one of the company’s greatest assets.
Rather than creating a completely new identity, the goal was to evolve the existing brand into something stronger, clearer and better suited to today’s digital world.
As Creo’s Head Brand Designer, Dan Laing, explains:
“It was important to evolve the visual identity to make it stronger, clearer, more versatile and more modern, while ensuring it remained a true reflection of the company’s long-standing reputation.”
Just as importantly, the brand needed to remain instantly recognisable.
Customers, partners and employees already knew and trusted McTaggart Construction.
That familiarity was something worth protecting.
Refining the Brand
The evolution began with McTaggart Construction’s most valuable brand asset: its logo.
Rather than replacing it, we refined it.
Small adjustments can often have a significant impact.
These included:
- Correcting the stretched primary typography
- Improving the kerning for better readability
- Introducing a stronger, more contemporary secondary typeface
- Creating typography that better reflects the construction industry
- Simplifying and modernising the iconic brand mark
- Creating a more unified identity while preserving its recognisable shape
The result is a brand that feels cleaner, more confident and more adaptable across digital and print applications, while remaining unmistakably McTaggart Construction.
Bringing the Brand to Life Online
Once the strategic and visual foundations were established, our web team began bringing the new identity to life.
Every aspect of the new website was built around the updated brand, creating consistency between the company’s messaging, visuals and user experience.
The result is a website that better reflects the quality of the business itself.
Visitors can now more easily explore:
- The company’s history and heritage
- Current developments
- Completed projects
- Career opportunities
- Latest news
- Company information
The new website has also been designed with usability, mobile experience and future growth in mind, ensuring it continues to support the business for years to come.
Strategy First. Design Second.
One of the biggest lessons from this project is that successful websites don’t begin with web design.
They begin with strategy.
Without understanding the business, its audience and its long-term ambitions, it becomes difficult to create a website that genuinely represents the organisation.
The brand workshop provided the direction.
The refined visual identity strengthened the brand.
The website became the natural outcome of that process.
Each stage informed the next, resulting in a digital presence that feels authentic, consistent and built for the future.
Congratulations to McTaggart Construction
We’re incredibly proud to have partnered with McTaggart Construction on this project and would like to thank the entire team for their collaboration throughout the process.
The launch of the new website marks the beginning of an exciting new chapter for the business, one that respects its heritage while providing a modern platform for continued growth.
We look forward to seeing what comes next.
Thinking about refreshing your own brand or website?
Whether you need a brand workshop, a soft rebrand or a completely new digital presence, Creo helps businesses build stronger brands from the inside out.
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Creo Design is part of The Solutions on Demand Group.
