Driving Conversions with Google Ads

A client in the construction materials sector approached us looking to generate more leads online. Their products carry a high ticket value, so every enquiry has the potential to turn into a significant piece of business. The challenge was simple: how do we get the right customers, at the right time, to their website?

Our team set up and launched a targeted Google Ads campaign, complete with conversion tracking to measure performance accurately. From the outset, we focused on keywords and ad copy that reached buyers with clear intent – people who were actively searching for solutions and ready to take the next step.

The results came quickly. Within the first two months, the campaign delivered close to 300 tracked conversions, each one representing a customer who had filled out the client’s lead form to request a quote. For a business selling high-value products, this level of response has a direct impact on the bottom line.

What makes this success story stand out is the speed and clarity of results. With Google Ads, businesses don’t need to wait months to see if their efforts are working – the data shows what’s happening in real time, and campaigns can be optimised continuously for even stronger outcomes.

This project is a perfect example of how Google Ads can transform lead generation for businesses in competitive, high-value sectors. By combining strategy, creativity, and ongoing optimisation, we helped the client move from relying on slow, inconsistent enquiries to enjoying a steady stream of high-quality leads.