Different types of Social Media Marketing

Different types of marketing

What are the different types of social media marketing you may ask, look no further this post will tell you what they are and how they are important to your business!

Importance of content marketing

One type of social media marketing is content marketing/content creating. Content marketing is all about creating and posting content that is designed for your market audience; content creation is where you gather ideas and information for content that match your clients persona.

By carrying out market research, you will be able to do this much more effectively.

This is important because it pulls in more visitors to your social media and your website. Also you’re engaging with clients by providing them with information, you’re also attracting new clientele.

Influencer Marketing

Another type of social media marketing is influencer marketing and sponsorships. Advertising is communication from the company to the client to promote a product, service or an idea.

Advertising is used to inform or influence your clients on the latest projects your company has done.

Sponsors or influencers are usually people who support the organisation by sharing the product online to their viewers, which favours the company as more potential clients can be gained.

This is important because it makes you a trusted company as people who the public like can vouch and support it. It also improves your company’s brand awareness as it reaches out to more people, increasing your sales and profits.

This type of arrangement is often a win-win, as the company is generating media exposure and getting brand new clients, and the influencer will earn money from the company to create the content.

Have someone manage your Social Media

Social media management is something that many businesses are turning to. Having someone else manage your social media accounts helps to free up time and relieve businesses of the burden. When outsourcing your social media management, a new strategy will be developed that best suits your target audience.

It is the process of creating content that your target audience will enjoy and posting it, also monitoring your clients engagement with the company will help to see what content is working and engaging them the most and what’s not engaging them so much.

This is important because it helps identify how your clients think, act and behave, which in return helps you figure out what posts are relevant for your social media.

It also helps you build a strong relationship with your clients as you are engaging with them, also getting feedback from them to help improve your business.

Is Paid Social Media Advertising Better Than Other Types of Marketing?

Lastly paid media marketing is another type of social media marketing. Paid media marketing is where you purchase ad space on websites such as Facebook, Instagram or Google. These allow you to target your specific market, rather than your target audience trying to find you naturally.

Paid media is a crucial component of revenue growth and brand awareness. This is important because it’s an opportunity  to grow your brand and reach potential clients. It could also reach people that might not have come across your business and it’s a chance to learn about what your business does.

Running paid ad campaigns will ultimately increase your company’s sales and revenue, often faster than different types of marketing.

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This blog was written by Olivia Quinn, who spent the week at Creo as part of her work experience.

Creo is always keen to give young people a chance, if you’d like to learn more about our work experience opportunities, don’t hesitate to get in touch!

Looking to improve your social media presence? Creo Design can help you with this using all of the services listed above.

To learn more about these services could benefit your business, get in touch or download our marketing questionnaire.

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