Seeing a Drop in Website Traffic? Here’s What to Do Next!
If you’ve noticed a recent dip in your website’s organic traffic, you’re not alone — and you’re not imagining it.
In May 2024, Google rolled out its new AI Overviews feature: an AI-powered summary box that now appears at the top of many search results. For users, it’s quick and convenient. But for businesses that rely on SEO and organic clicks, the effect has been hard to miss.
With fewer people scrolling down or clicking through to source websites, many companies have seen sharp drops in search traffic. Publishers and content-driven websites have been hit hardest — but this shift is affecting businesses of all sizes and sectors.
So what’s the answer?
At Creo, we’re helping clients respond with Google Ads — a proven, scalable way to make sure your business is still seen at the top of relevant searches.
Done right, Google Ads doesn’t just fill the gap left by organic traffic — it can outperform it. With the right targeting, copy, and landing page strategy, you can appear exactly where your audience is searching and bring in qualified leads without relying on the whims of the algorithm.
Whether you’re looking to:
- Increase enquiries or online bookings
- Raise awareness for a new product or campaign
- Get back in front of an audience you’ve lost
…we can help.
The landscape is changing — but that doesn’t mean your marketing has to suffer.
Want to talk about a Google Ads strategy that works for your business?
