When UniQore approached Creo, they were looking a rebrand that would position them as a cutting-edge, solutions-driven tech company. Their software was already making an impact in the logistics sector, but their brand identity needed to reflect innovation. We set out to create a brand that showcased UniQore’s advanced capabilities and user-friendly approach.

Cohesive, Consistent and Cutting Edge

The foundation of UniQore’s transformation was a comprehensive Brand Workshop. During this process, we worked closely with their team to define key brand messaging, tone of voice, and visual identity. The result was a brand that reflected the purpose of their software: simplifying the complex, while remaining approachable and effective.

Brand consistency is always a key focus for us. As part of our design strategy, we developed a series of icons and brand guidelines tailored to UniQore. These visual elements helped reinforce their identity, and ensured their marketing materials remained cohesive across digital and print platforms.

A rebrand isn’t complete without a strong launch strategy. To help UniQore introduce their new identity to the world, we executed a high-impact social media campaign. Over three months, we rolled out a series of posts designed to highlight their innovative solutions, engage their target audience, and establish them as a leader in logistics technology. By doing this, we successfully increased UniQore’s brand visibility and strengthened their presence within the industry.

One of the most effective ways to showcase a complex platform like UniQore is through animation. To simplify their messaging and highlight the platform’s capabilities, we created a bespoke explainer video. This engaging animation walked potential customers through UniQore’s key features, demonstrating how the software streamlines operations, improves efficiency, and helps businesses stay ahead in the fast-paced world of logistics.

To round off the rebrand, we designed and developed a brand-new website that brought UniQore’s new identity to life. Built for scalability and ease of use, the site was designed with the user journey in mind—making it simple for businesses to explore UniQore’s features, request demos, and understand the full value of the software. With seamless navigation, compelling visuals, and well-structured content, the new website became a powerful tool in UniQore’s growth strategy.